To help you eliminate unauthorized sellers on Amazon listings, we recommend that you as the brand owner immediately take control by creating , communicating and enforcing a seller agreement. Put a “No Amazon” clause in the seller agreement, and have ALL of your existing distributors sign the agreement. Once this is in place, over time existing sellers will become aware of this restriction. When they try and restock they are reminded (by you) that they can not sell on Amazon anymore. Any new sellers that appear on the listing we be sent a “cease and desist” letter pointing out that it is a violation of your brand’s seller agreements they signed.
Of course, you as the brand owner CAN (and should) designate a specific seller to represent your brand on Amazon. An Amazon FBA go-to “partner” if you will. We at JOYHOME BRAND TEAM are proposing that we buy inventory from you for resale on Amazon. Specifically, we will send all inventory directly to Amazon warehouses so that the Amazon Prime buyer population will receive your products between 1 and 2 days, delivered by Amazon. Key benefits include:
- Increase in Amazon sales due to having your listings optimized for Amazon Prime buyers (i.e. Fulfillment by Amazon, or FBA)
- We would manage the inventory on a regular basis, thereby freeing you from having to do so
- Better optimized listings (images, bullets, descriptions, etc)
- There are definitely other potential advantages of working with us (e.g. Amazon brand registry, managing Amazon expectations, Amazon ads) but these warrant further discussion.
When you do this, we become your partner and will add significant value to our relationship with you. There is a very good chance your sales will actually increase because we will match the current aggregate buying volume of your sellers. Furthermore, we will perform a variety of services which optimize product listings for Amazon sales.
To learn more about us and what sets us apart from the run-of-the-mill Amazon seller, see What We Do
When you are an Amazon Vendor (1P seller), you simply invoice Amazon directly for your products and they pay you on whatever terms you have negotiated with them. Amazon then takes charge of listing creation & promotion.
When you are a 3P seller, you aren’t selling “to” Amazon. Instead, you are selling “on” Amazon. That means that you (or us) must create and promote your product listings – and there are a LOT of “moving parts” that need to be managed to get the most out of Amazon.
Now here’s the BIG difference between 1P and 3P…
With 1P, Amazon will not agree to honor your MAP pricing and whenever their price drops below MAP, which it often will, your brick and mortar retail partners will waste no time telling you how much they don’t appreciate this.
When you partner with Joyhome Brand Team for 3P selling, your MAP pricing will be honored by us 100% of the time. It’s right in our agreement with you. If we didn’t honor it, that would be a breach of our agreement with you.
No. We are actually an online retailer and your customer. We make bulk product purchases from you, our supplier and partner (taking title to the inventory) for resale online. We earn margin on sales we make via eCommerce marketplace platform(s) such as Amazon.com. That is primarily how we earn a profit.
This is the perfect business model for both of us because our goals match your goals. It’s a win-win relationship all around.
When we partner with a manufacturer/brand owner, we can assume full responsibility for all listings for which we are the seller:
- Listing creation
- Promotions (e.g. Amazon Sponsored Ads)
- Keyword research
- anything else
We can also manage everything that pertains to relations with Amazon and with each and every customer.
We will communicate with you as regularly as necessary via whatever means is most suitable for you, including
Sometimes a contract is warranted. But we are most flexible, and open to a simple handshake or an outline of our respective responsibilities via email between us. In any case, a small market test is usually preferred before committing to a contractual relationship.
Let us prove to you that we can be a trusted partner to handle as little or as much as you’d like pertaining to the management of your eCommerce channel(s).
Yes, depending on the nature of your products and brand(s). You brand may be new and you simply haven’t yet listed them on Amazon. In such cases we need to discuss the growth prospects of your new line of products to determine if there is ample opportunity for us to partner together.
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No. We order from you in bulk and you will ship to one or more prep/pack/ship centers strategically located across the U.S. They will do any necessary prep/packing needed and then ship the inventory to Amazon’s warehouse(s) so they can handle order fulfillment. This called “Fulfilled by Amazon” (FBA).
If, however we are selling heavy or oversized products (typically in the $50 and up price range) then drop shipping may make more sense. But this will not be typical.
No. Absolutely Not. We do NOT require exclusivity. In fact, we continually buy products from suppliers in hopes of achieving three main goals:
1. Achieve our own margin, profitability, and growth objectives
2. Prove to you that we are an excellent customer and to give you confidence in our capabilities
3. Build on that success to the point that, in a short time you will have enough trust in us that you’ll want to give us some level of exclusivity, as a preferred Amazon FBA seller.
And one more critical point…
Should exclusivity be warranted in some way, it certainly doesn’t have to be for all your products. In fact, we seek to do a market test with you in the initial stages. For example, we could partner together on perhaps just 1, 2 or 3 products/listings right from the outset. Once you are comfortable with the relationship, the number of products we partner together on can grow as appropriate.
Want to discuss this with us? Submit this 2 minute short form and we’ll get back with you in 24 hours!
When you have an exclusive relationship with Joyhome Brand Team as your 3rd party seller, we treat each and every product listing like we own it. Because we are the sole authorized seller on a given listing, we (and you) are going to directly benefit from the increase in sales that result from all of our efforts to fully optimize and promote that product listing.
When there are multiple sellers on a listing, no single seller is going to bother to put that much effort into the product listing simply because any results achieved would have to be shared among every other seller, and no seller wants to do all that work for so little reward.